Lito Colarina
About Lito Colarina
Lito Colarina serves as the Head of Art at Kumu in the Philippines, where he has worked since 2020. With over 15 years of experience in advertising, he specializes in translating art into various media and has a strong background in brand development and video production.
Work at Kumu
Lito Colarina has served as the Head of Art at Kumu since 2020. In this role, he focuses on translating artistic concepts into various media, including print, photography, and illustrations. His leadership in the art department contributes to Kumu's creative direction and visual identity, ensuring that the company's artistic output aligns with its brand values.
Education and Expertise
Lito Colarina studied at Far Eastern University from 1989 to 1993, where he developed a strong foundation in art and design principles. His educational background supports his extensive expertise in advertising, with over 15 years of experience in both above the line and below the line advertising. This expertise encompasses brand building from initial brief through to conceptualization and production.
Previous Experience in Advertising
Before joining Kumu, Lito Colarina worked as a Senior Art Director at The Bloc from 2017 to 2020. He also held a similar position at Lowe and Partners Worldwide for one year in 2012 to 2013. His roles in these companies involved overseeing creative projects and leading teams to deliver impactful advertising campaigns.
Creative Interests and Skills
Lito Colarina has a keen interest in video production, including creating TV commercials, documentaries, audio-visual presentations (AVPs), and music videos. His skills extend to directing photo and video shoots, showcasing his versatility in the creative field. This broad range of interests enhances his contributions to the art and advertising sectors.