Martin John Reyes
About Martin John Reyes
Martin John Reyes is an Account Manager specializing in Ad Revenue and Brand Partnerships at Kumu, where he has worked since 2021. He has extensive experience in digital account management, having held various roles at ABS-CBN Corporation and GCash.
Work at Kumu
Martin John Reyes currently serves as an Account Manager for Ad Revenue and Brand Partnerships at Kumu. He has held this position since 2021. In this role, he collaborates with brand managers, talent managers, and producers during pre-production meetings to enhance client experiences. He also develops creative briefs and timelines for projects, ensuring effective collaboration across multiple teams.
Previous Experience at ABS-CBN Corporation
Prior to his role at Kumu, Martin John Reyes worked at ABS-CBN Corporation in various capacities. He served as Digital Account Officer from 2015 to 2018, followed by a position as Digital Account Manager from 2018 to 2019. He then advanced to Head of Digital Account Management for Sports, Music, and Corporate from 2019 to 2021. In these roles, he conducted postmortem evaluations of projects using analytics to assess performance and outcomes.
Experience at GCash
In 2021, Martin John Reyes briefly worked at GCash (Mynt - Globe Fintech Innovations, Inc.) as the GLife Category Marketing and Online Pay Usage Lead. His tenure at GCash lasted for three months, during which he contributed to marketing strategies and online payment initiatives.
Education and Expertise
Martin John Reyes studied at La Salle Green Hills from 1996 to 2009, completing his primary and secondary education. He then attended De La Salle University from 2009 to 2014, where he earned a Bachelor's Degree in Business Administration and Management. His educational background supports his expertise in account management and digital marketing.