Trixia B.
About Trixia B.
Trixia B. serves as the Director of Creator Development for the Revenue Team at Kumu, where she has worked since 2019. She has a background in digital marketing and economics, having previously worked at Tapp Group and studied at De La Salle Zobel and the University of the Philippines Diliman.
Current Role at Kumu
Trixia B. serves as the Director of Creator Development for the Revenue Team at Kumu, a role she has held since September 2020. In this position, she is responsible for building and leading a content creator acquisition and development team. Her focus includes enhancing streamer retention and monetization strategies. Trixia also oversees the achievement of acquisition targets and the generation of revenue streams from Kumu's user community.
Previous Experience at Tapp Group
Before her current role at Kumu, Trixia B. worked as a Digital Marketing Associate at Tapp Group in Taguig City, Philippines. She held this position for eight months in 2017. During her time at Tapp Group, she gained experience in digital marketing strategies, contributing to her skill set in creator development and revenue generation.
Educational Background
Trixia B. completed her high school education at De La Salle Zobel, where she studied from 2002 to 2009. She then pursued a Bachelor’s Degree in Economics at the University of the Philippines Diliman, attending from 2009 to 2013. Her education has provided her with a strong foundation in economic principles, which supports her current work in creator development and revenue management.
Leadership in Creator Development
In her role at Kumu, Trixia B. has successfully built a content creator acquisition and development team from the ground up. She emphasizes streamer retention and monetization, ensuring that creators can effectively engage with their audiences while generating revenue. Her leadership has been pivotal in shaping the strategies that drive Kumu's creator ecosystem.