James Lu
About James Lu
James Lu is a Lead Campus Marketer with experience in brand promotion and partnership development. He has worked at PopID and Kunduz while actively engaging in marketing initiatives at the University of Southern California.
Work at Kunduz
James Lu serves as the Lead Campus Marketer at Kunduz, a position he has held since 2021. In this role, he focuses on developing marketing strategies to enhance the company's presence on college campuses. His responsibilities include organizing events and initiatives that engage students and promote Kunduz's services. His experience in campus marketing is complemented by his background in data analysis and sales.
Current Roles and Responsibilities
In addition to his role at Kunduz, James Lu works as a Brand Ambassador for PopID since 2021. He has been instrumental in expanding PopPay's user base through innovative marketing strategies and organizing promotional events. He also holds the position of Risk Management Chairman for the Gamma Eta Chapter of Pi Kappa Alpha International Fraternity, where he oversees risk management policies and practices.
Education and Expertise
James Lu is pursuing a Bachelor of Science in Business Administration with a minor in Sports Media Studies at the University of Southern California - Marshall School of Business, expected to graduate in 2024. His education has equipped him with a solid foundation in business principles and marketing strategies. He also completed his high school education at Blair Academy, where he earned his High School Diploma.
Previous Experience at Philadelphia Soul
James Lu worked briefly as a Sales and Data Analyst for the Philadelphia Soul in 2019. During his two-month tenure, he contributed to data analysis and sales strategies in the Greater Philadelphia Area. This experience provided him with insights into the sports industry and enhanced his analytical skills.
Marketing Initiatives at PopPay
Since November 2021, James Lu has been actively involved in marketing initiatives at PopPay. He has developed partnerships with other consumer apps to enhance PopPay's visibility at the University of Southern California. Additionally, he organized promotional events featuring food trucks to increase user engagement, demonstrating his ability to create effective marketing campaigns.