Brian Lastovich
About Brian Lastovich
Brian Lastovich serves as the Head of Revenue Marketing at Kustomer, bringing extensive experience from previous roles at Meta, ActiveCampaign, and several other companies. He specializes in demand generation and brand building, and possesses a strong focus on data-driven marketing strategies.
Work at Kustomer
Brian Lastovich currently serves as the Head of Revenue Marketing at Kustomer, a position he has held since 2023. In this role, he focuses on driving revenue through strategic marketing initiatives. His experience in revenue marketing is complemented by his previous roles in various marketing leadership positions, allowing him to leverage a comprehensive understanding of market dynamics.
Previous Experience in Revenue Marketing
Before joining Kustomer, Brian Lastovich worked at Meta as the Head of Revenue Marketing for seven months in 2022 to 2023. His role involved developing marketing strategies that aligned with revenue goals. He also held the position of Head of Marketing at Malomo for six months in 2022, and served as VP of Marketing at Gorgias for seven months from 2021 to 2022, further solidifying his expertise in revenue-focused marketing.
Education and Expertise
Brian Lastovich studied at Stanford University, where he earned a Stanford Innovation and Entrepreneurship Certificate from 2015 to 2016. He also holds a Bachelor of Science in Sport Management, Marketing, and Communications from the University of Dayton, completed from 2004 to 2008. His education underpins his expertise in various marketing disciplines, including demand generation, brand building, and product marketing.
Marketing Skills and Tools
Brian Lastovich possesses a comprehensive skill set in marketing, with expertise in inbound marketing, account-based marketing, lead generation, email marketing optimization, and paid search (PPC). He is proficient in a wide range of marketing tools and platforms, including Hubspot, Marketo, Salesforce, and Google Data Studio, which he utilizes to implement data-driven marketing strategies.
Career Background
Brian Lastovich has a diverse career in marketing, beginning as a Marketing Intern at Harte-Hanks Direct Marketing in 2007. He has held various positions, including Marketing Specialist and Analyst at DialogTech, Director of Acquisition at SpotHero, and Director of Global Acquisition Marketing at ActiveCampaign. His extensive background in marketing roles across different companies has equipped him with a broad perspective on effective marketing practices.