Gabe Larsen
About Gabe Larsen
Gabe Larsen serves as the Chief Marketing Officer at Kustomer, bringing extensive experience from roles at InsideSales.com, Gallup, and Meta. He has a strong background in marketing strategy and operations, complemented by his education in Management Information Systems and Marketing.
Current Role at Kustomer
Gabe Larsen serves as the Chief Marketing Officer at Kustomer, a position he has held since 2023. In this role, he focuses on enhancing customer service strategies and reimagining traditional methods to improve customer experiences. His leadership is characterized by a unique approach that blends innovative marketing techniques with a strong emphasis on customer satisfaction.
Previous Experience at InsideSales.com
Larsen has extensive experience at InsideSales.com, where he held multiple roles from 2005 to 2019. He started as an Inside Sales Representative and progressed to positions such as Inside Sales Manager, Director of Revenue Marketing, and Vice President of Marketing. His tenure at InsideSales.com spanned over 14 years, during which he contributed to various strategic initiatives and marketing operations.
Education and Expertise
Gabe Larsen studied Management Information Systems at Brigham Young University, where he earned a degree in Business Management. He also holds a Strategic Marketing Certification from Columbia University, specializing in Marketing. This educational background provides him with a solid foundation in both technical and marketing disciplines, enabling him to effectively integrate these areas in his professional roles.
Consulting and Financial Analysis Background
Larsen's career includes significant roles in consulting and financial analysis. He worked at Gallup as a Senior Consultant and Regional Director, gaining insights into management consulting. Additionally, he served as an Equity Derivatives Analyst at Goldman Sachs. This diverse experience allows him to blend analytical skills with marketing strategies, enhancing his effectiveness in leadership positions.
Entrepreneurial Ventures and Initiatives
In 2023, Gabe Larsen founded B2BMarketingPros.io, where he launched the B2BMarketingPros Newsletter. This initiative aims to guide B2B marketing leaders in scaling their businesses effectively. His entrepreneurial efforts reflect his commitment to sharing knowledge and best practices within the marketing community.