Mercedes Mc Andrew
About Mercedes Mc Andrew
Mercedes McAndrew serves as the Corporate Marketing Director at Kustomer, where she has been instrumental in developing marketing strategies and executing integrated campaigns. Previously, she held various marketing roles at Meta and Salesforce, contributing to product launches and community engagement initiatives.
Current Role at Kustomer
Mercedes Mc Andrew serves as the Corporate Marketing Director at Kustomer, a position she has held since 2023. In this role, she is responsible for overseeing marketing strategies and initiatives that align with the company's goals. Her focus includes enhancing customer engagement and driving brand awareness through various marketing channels.
Previous Experience at Meta
Prior to her current role, Mc Andrew worked at Meta as the Corporate Marketing Lead for a period of seven months in 2022 to 2023. During her tenure, she contributed to the development and execution of marketing strategies that supported the company's objectives in the competitive tech landscape.
Tenure at Salesforce
Mc Andrew has extensive experience at Salesforce, where she held multiple positions over a span of several years. She served as Senior Manager of Product Marketing for Service Cloud from 2019 to 2022, and previously as Product Marketing Manager and Product Marketing Associate. Her roles involved leading product launches and managing marketing campaigns to enhance product visibility and customer engagement.
Education and Academic Background
Mc Andrew studied at The George Washington University, where she focused on Undergraduate English Studies. She also attended the University of Virginia, earning a Bachelor of Arts (BA) in English. Additionally, she completed her early education at Lincoln School, laying the foundation for her academic and professional pursuits.
Marketing Achievements and Initiatives
Throughout her career, Mc Andrew has successfully designed and executed various marketing initiatives. At Kustomer, she developed a funnel-focused virtual and in-person event strategy for 2024 aimed at connecting with customers and prospects. She also led a multi-channel integrated marketing campaign for Kustomer's relaunch, which significantly influenced the company's annual recurring revenue.