Nupur Bhade Vilas
About Nupur Bhade Vilas
Nupur Bhade Vilas is the Head of Product Marketing at Kustomer, with extensive experience in product marketing and management across various companies including Twilio and InMobi. She holds a Master in Engineering Management from Dartmouth College and a Bachelor of Engineering in Telecommunications Engineering from RV College of Engineering.
Current Role at Kustomer
Nupur Bhade Vilas serves as the Head of Product Marketing at Kustomer, a position she has held since 2024. In this role, she focuses on leading product marketing initiatives and strategies to enhance customer engagement and drive business growth. Her experience in product marketing equips her to effectively communicate the value of Kustomer's offerings to diverse audiences.
Previous Experience at Twilio
Nupur Bhade Vilas has extensive experience at Twilio, where she held multiple roles. From 2021 to 2024, she worked as Sr. Group Manager for CustomerAI (Twilio Segment), overseeing product marketing strategies. Prior to that, she served as Sr. Product Marketing Manager for the Platform from 2019 to 2020, and as Sr. Group Manager for Platform Product Marketing from 2020 to 2021. Her tenure at Twilio contributed to her expertise in product marketing within the technology sector.
Background in Product Marketing
Nupur Bhade Vilas began her career in product marketing at InMobi, where she worked as Product Marketing Manager for Business Operations from 2012 to 2014. She later transitioned to SmartRecruiters as a Product Marketing Manager from 2016 to 2017. These roles helped her develop a strong foundation in product marketing and business operations, which she has built upon in her subsequent positions.
Education and Expertise
Nupur Bhade Vilas holds a Master in Engineering Management from Dartmouth College, where she studied at both the Thayer School of Engineering and the Tuck School of Business. She also earned a Bachelor of Engineering (B.E.) in Telecommunications Engineering from RV College of Engineering. Her educational background provides her with a solid technical foundation and business acumen, essential for her roles in product marketing.
Skills and Focus Areas
Nupur Bhade Vilas is skilled in crafting compelling narratives to support product marketing efforts. She has a strong focus on fostering a motivating environment and providing tailored support to team members. Additionally, she is experienced in navigating the challenges associated with scaling businesses and enjoys collaborating with cross-functional teams to drive innovation.