Niels Westerneng
About Niels Westerneng
Niels Westerneng is a Creative Director and User Experience Strategist based in the Utrecht Area of the Netherlands. He has extensive experience in digital technology, user experience, and marketing strategy, currently leading creative services at Lab Digital and operating his own company, Websterneng.
Current Role at Lab Digital
Niels Westerneng serves as the Creative Director at Lab Digital, a position he has held since 2021. In this role, he plays a central part in ensuring that the creative services provided by the agency meet and exceed industry standards. He also works as a User Experience Strategist and Creative Lead, a position he has maintained since 2017. His responsibilities include devising innovative strategies that enhance user experiences and drive client satisfaction.
Previous Experience in User Experience and Digital Strategy
Prior to his current roles, Niels Westerneng worked at Lukkien in various capacities, including Online Strategist and Lead User Experience from 2015 to 2016, and User Experience Designer from 2013 to 2014. He also served as Project Manager Interactive at Lukkien from 2011 to 2013. His experience in these roles has contributed to his expertise in user experience and digital technology.
Education and Academic Background
Niels Westerneng has a diverse educational background. He studied at Johannes Fontanus College from 1999 to 2005. He later attended Hogeschool van Utrecht, where he earned a Bachelor's degree in Marketing from 2007 to 2010. Additionally, he studied Business Administration and Management at Erasmus Universiteit Rotterdam from 2005 to 2007, obtaining another Bachelor's degree.
Entrepreneurial Ventures
In addition to his roles in larger organizations, Niels Westerneng is the Owner of Websterneng, a position he has held since 2008. Through this venture, he operates at the intersection of user experience, digital technology, and marketing strategy, focusing on crafting attractive and meaningful digital products.
Early Career and Development
Niels Westerneng's early career includes positions such as Intranet Developer at Bouwfonds in 2005 and Web Developer at Webleads B.V. from 2006 to 2009. He also worked at ABN AMRO as Creditcard Customer Service from 2005 to 2006. These roles provided foundational experience in web development and customer service.