Bridgitte Kwong
About Bridgitte Kwong
Bridgitte Kwong is an Associate Product Marketing Manager at Labelbox, where she focuses on creating narratives that connect product features with emotional benefits. She has a background in political science and film studies from Amherst College and has held various roles in client service and digital marketing.
Work at Labelbox
Bridgitte Kwong serves as an Associate Product Marketing Manager at Labelbox, a position she has held since 2021. In this role, she focuses on creating narratives that connect product features with emotional benefits. Labelbox is recognized for its contributions to the field of artificial intelligence and machine learning, backed by notable investors such as Softbank, Andreessen Horowitz, and Gradient Ventures. Kwong's work involves understanding customer needs and effectively communicating the value of the company's products.
Education and Expertise
Bridgitte Kwong has a diverse educational background. She studied at Amherst College from 2015 to 2019, earning a Bachelor of Arts degree with a focus on Political Science and Film and Media Studies. Additionally, she completed a program at the Product Marketing Alliance in 2021, which lasted for 11 months. Kwong also achieved the International Baccalaureate Diploma (IBDP) from the Chinese International School from 2011 to 2015. This combination of education equips her with a strong foundation in both analytical and creative skills.
Previous Work Experience
Before joining Labelbox, Bridgitte Kwong gained valuable experience in various roles. She worked at AlphaSights as an Associate in the Client Service Team from 2019 to 2021 in the Greater New York City Area. Prior to that, she interned at West as a Strategy Intern for two months in 2018 in the San Francisco Bay Area. Additionally, she served as a Digital Marketing Intern at ISM for three months in 2017, also in the San Francisco Bay Area. These roles contributed to her understanding of client services and marketing strategies.
Interests and Focus Areas
Bridgitte Kwong has a keen interest in understanding and analyzing human behavior through various mediums, including technology, books, film, and art. This interest informs her approach to product marketing, as she aims to create empathetic narratives that resonate with users. Her focus on emotional connections between products and customers highlights her commitment to enhancing user experience and engagement.