Dax Gulje
About Dax Gulje
Dax Gulje serves as the Vice President of Sales for the US and EMEA at Labelbox, bringing extensive experience in enterprise sales and technology. He has held various leadership roles across multiple organizations, advocating for consultative sales approaches and SaaS-focused strategies.
Current Role at Labelbox
Dax Gulje serves as the Vice President of Sales for the US and EMEA regions at Labelbox. He has held this position since 2023, contributing to the company's growth and sales strategy in key markets. His focus is on driving sales initiatives and fostering relationships with clients in the enterprise sector.
Previous Experience in Sales and Technology
Dax Gulje has extensive experience in sales and technology roles. He worked at Devo as Director of Enterprise Sales from 2020 to 2022 and as AVP of Enterprise Sales from 2022 to 2023. Prior to that, he held positions at Flexera, RightScale, and Curvature, where he developed strategies for enterprise sales and managed teams focused on both legacy and SaaS products.
Background in Broadcasting and Reporting
Dax Gulje spent 14 years at KEYT-TV as a Technology & Business Reporter from 2004 to 2018. His role involved communicating complex technological concepts to a general audience, which enhanced his ability to convey information effectively. This background complements his sales expertise by allowing him to engage with diverse audiences.
Education and Academic Background
Dax Gulje studied at the University of California, Santa Cruz, where he earned a degree in Business Management and Economics from 1997 to 2001. This educational foundation has supported his career in sales and technology, providing him with essential skills in management and economic principles.
Sales Philosophy and Approach
Dax Gulje advocates for a sales approach that emphasizes consultative and technical expertise. He believes in the importance of understanding enterprise IT language to succeed in modern sales environments. He also argues against building traditional sales teams for transformative products, promoting a focus on SaaS leadership instead.