Ken Olofsen
About Ken Olofsen
Ken Olofsen is the Chief Marketing Officer at Labelbox, bringing over 25 years of experience in marketing, sales, and customer success within the tech industry. He has held various leadership roles at companies such as Atlassian, BEA Systems, and Mattermost, and focuses on product-led growth strategies and team development.
Current Role at Labelbox
Ken Olofsen serves as the Chief Marketing Officer at Labelbox, a position he has held since 2023. In this role, he focuses on driving marketing strategies that align with the company's objectives. His leadership is characterized by a commitment to product-led growth (PLG) strategies, which integrate product, sales, and marketing to enhance user engagement and revenue.
Previous Experience in Marketing
Ken Olofsen has extensive experience in marketing roles across various companies. He was Vice President of Marketing at Mattermost for five months in 2020. Prior to that, he held multiple positions at Atlassian, including Group Product Marketing Manager for JIRA & Developer Tools from 2008 to 2012 and Director of Marketing for Enterprise and Portfolio Marketing from 2012 to 2016. His experience also includes roles at Semmle as VP of Marketing and Runnable as Co-CEO & President.
Background in Technology and Consulting
Ken Olofsen has a solid foundation in technology, having worked as a Technology Consultant at Andersen Consulting from 1997 to 2000. He also served as Implementation Manager at Plumtree Software, Inc. and held various positions at BEA Systems, Inc., including Senior Technical Account Manager and Director of Global Strategy & Operations. His technical background complements his marketing expertise.
Education and Technical Expertise
Ken Olofsen earned a Bachelor’s Degree in Computer Science from the University of the Pacific, where he studied from 1993 to 1997. His educational background in computer science, combined with over 25 years of experience in marketing and sales within the tech industry, provides him with a unique blend of technical and marketing skills.
Focus on Team Development and User Experience
Ken Olofsen emphasizes the importance of building and mentoring teams to maximize their potential. He believes in creating impactful experiences for technical users throughout the buyer's product journey. His approach is grounded in understanding user motivations, which informs his strategies in marketing and product engagement.