John Smiley
About John Smiley
John Smiley serves as the Director of Performance Marketing at Ladder, a position he has held since 2023. He has a diverse background in marketing, having worked in various roles at companies such as BlueVine and OnRevenue.com.
Work at Ladder
John Smiley currently serves as the Director of Performance Marketing at Ladder, a position he has held since 2023. In this role, he focuses on optimizing marketing strategies to enhance performance and drive growth. Prior to this position, he was the Head of Digital Marketing at Ladder from 2021 to 2023, where he led various digital initiatives. His tenure at Ladder reflects a commitment to advancing the company's marketing objectives.
Previous Experience in Marketing
Before joining Ladder, John Smiley accumulated extensive experience in marketing roles across several companies. He worked at OnRevenue.com as a Marketing Intern in 2012 and later as a Marketing Manager from 2012 to 2016. He also held the position of Partner Program Manager at OnRevenue.com from 2013 to 2014. At BlueVine, he progressed through various roles, including Performance Marketing Manager and Senior Performance Marketing Manager, from 2016 to 2019.
Education and Expertise
John Smiley earned a Bachelor of Arts in Economics from the University of Colorado Boulder, where he studied from 2007 to 2012. His academic background in economics provides a strong foundation for his work in performance marketing, allowing him to analyze market trends and consumer behavior effectively. Additionally, he served as an Undergraduate Economics Tutor during his studies, further enhancing his expertise in the field.
Career Progression
John Smiley's career in marketing has shown a steady progression through various roles and responsibilities. Starting as a Marketing Intern at OnRevenue.com, he advanced to positions of increasing responsibility, including Marketing Manager and Partner Program Manager. His experience at BlueVine included roles as Performance Marketing Manager and Senior Performance Marketing Manager, culminating in his current role at Ladder. This trajectory highlights his growth and adaptability in the marketing sector.