Lauren Finney Harden
About Lauren Finney Harden
Lauren Finney Harden is a Marketing Content Strategist with extensive experience in the fashion and media industries. She has held various editorial and marketing roles at notable organizations, including Cosmopolitan Magazine and Modern Luxury, and currently works at Ladder in Atlanta, Georgia.
Current Role at Ladder
Lauren Finney Harden serves as a Marketing Content Strategist at Ladder since 2022. In this role, she focuses on developing content strategies that align with the company's marketing goals. Her responsibilities include creating engaging content that resonates with target audiences and enhances brand visibility. She leverages her expertise in SEO and analytics to ensure that the content performs effectively in search engine rankings.
Previous Experience in Fashion Media
Lauren has extensive experience in the fashion media industry. She worked as a Senior Fashion Editor at Niche Media from 2013 to 2014 in New York, NY. Prior to that, she was a Fashion Assistant at Cosmopolitan Magazine from 2007 to 2010. Additionally, she served as Group Editor at Modern Luxury from 2016 to 2021 in Atlanta, Georgia, where she oversaw editorial content and strategy.
Marketing and Content Management Background
Lauren has held various marketing and content management positions. She was the Director of Marketing at Kefi for a brief period in 2021. She also worked as a Content Marketing Manager at Synovus from 2021 to 2022. Her role as Creative Coordinator at Scoop NYC from 2006 to 2007 further solidified her skills in content creation and marketing.
Education and Academic Background
Lauren studied at The University of Georgia, where she earned a Bachelor’s degree in Family and Consumer Sciences with a focus on Consumer Journalism, emphasizing Fashion and Magazines. She also attended the International Summer School in Innsbruck, Austria, through the University of New Orleans, where she studied Communications.
Skills and Expertise
Lauren demonstrates proficiency in SEO and analytics, which allows her to create content that engages audiences while performing well in search engine rankings. She possesses expertise in aesthetic intelligence, enhancing brand storytelling through design principles. Her ability to analyze and predict trends in lifestyle, industry, and pop culture informs her content strategies, and she excels in high-pressure environments, consistently meeting tight deadlines.