Michelle W.
About Michelle W.
Michelle W. is a Product Designer at Ladder Insurance in Palo Alto, California, where she has worked since 2021. She has a diverse background in design and leadership roles, including experience in UI/UX design and email marketing strategies.
Work at Ladder Insurance
Michelle W. has been employed as a Product Designer at Ladder Insurance since 2021. In this role, she focuses on designing native iOS applications and enhancing user journeys through email marketing strategies. Her work is based in Palo Alto, California, where she has contributed to the company's product development for three years.
Previous Experience in Product Design
Prior to her current position, Michelle worked as a Product Designer at Circle from 2020 to 2021. She also gained experience as a Product Design Intern at RISE in 2020, where she worked for two months. Additionally, she served as a UI/UX Designer at Harvesthru from 2019 to 2020, focusing on user interface and experience design.
Education and Expertise
Michelle W. earned her Bachelor of Science (B.S.) in Cognitive Science with a focus on Human and Computer Interaction from the University of California San Diego. She studied there from 2016 to 2020, which provided her with a strong foundation in understanding user behavior and interaction design.
Leadership and Involvement
Michelle has held leadership roles, including serving as President of the UCSD A Cappella Choir from 2018 to 2020 and as Co-Founder/Vice President from 2016 to 2018. She was also the Internal PR / Design Chair for the Cognitive Science Student Association at UCSD from 2018 to 2019, where she contributed to organizational communication and design efforts.
Technical Skills and Focus Areas
Michelle specializes in optimizing core and partnership conversion funnels, which enhances user engagement and retention. Her technical skills include designing user interfaces and experiences, as well as implementing email marketing strategies to improve user journeys.