Soros Chok
About Soros Chok
Soros Chok is a Senior Customer Experience Associate at Ladder Insurance, specializing in design solutions that enhance customer satisfaction. With a background in UX design and a degree in Informatics from UC Irvine, Chok has a proven track record of improving team productivity and reducing user inquiries through effective design implementations.
Current Role at Ladder Insurance
Soros Chok serves as a Senior Customer Experience Associate at Ladder Insurance, a position he has held since 2021. In this role, he focuses on enhancing customer satisfaction and retention through effective design solutions. His work has led to a significant reduction in user inquiries by 44% month over month by addressing mobile navigation issues. Chok applies his expertise in Human-Computer Interaction (HCI) to create user-centered designs that improve overall customer experience.
Previous Experience at UCI Student Center & Event Services
Prior to his current role, Soros Chok worked as a UX Designer at UCI Student Center & Event Services from 2019 to 2020. During his tenure, he established UX research foundations and standardized design practices for five applications, which resulted in a fourfold increase in team productivity. His contributions were pivotal in enhancing the user experience for the center's services.
Experience at Prudential Financial
Soros Chok was employed as a Marketing Associate at Prudential Financial from 2020 to 2023. In this capacity, he applied his design and analytical skills to improve marketing strategies and customer engagement. His experience in this role contributed to his understanding of customer needs and preferences, further informing his design solutions.
Education and Expertise in Human-Computer Interaction
Soros Chok earned his Bachelor's degree in Informatics with a concentration in Human-Computer Interaction from UC Irvine, completing his studies from 2016 to 2020. His education provided a strong foundation in HCI methods, including usability testing, rapid prototyping, and competitive analysis. Chok is proficient in various design tools such as Figma, Sketch, Fullstory, UserTesting, and Adobe Suite, which he utilizes to create effective design solutions.
Technical Skills and Licenses
Soros Chok possesses programming skills in HTML/CSS, Python, Java, and React, enabling him to bridge the gap between design and development. He also holds life insurance licenses in both New York and California, which adds to his qualifications in the insurance sector.