Dalin Brinkman
About Dalin Brinkman
Dalin Brinkman serves as the Director of Site Strategy at Lamps Plus, where he has worked since 2022. He possesses extensive experience in digital marketing, web development, and multimedia content creation, supported by a strong educational background in marketing and psychology.
Work at Lamps Plus
Dalin Brinkman has been with Lamps Plus since 2013, holding various positions that reflect a progressive career in digital strategy and marketing. He started as Mobile Marketing Manager and has advanced to Senior Manager of Site Optimization and Mobile. In 2016, he transitioned to Senior Manager of Site Strategy, and in 2022, he took on the role of Director of Site Strategy. His responsibilities include overseeing digital engagement strategies and optimizing site performance across multiple platforms.
Education and Expertise
Dalin Brinkman holds a Master of Business Administration (MBA) in Marketing from California Lutheran University, which he completed from 2004 to 2006. He also earned a Bachelor of Science in Psychology from Brigham Young University between 1999 and 2002. Earlier in his education, he studied Liberal Studies at Oxnard College from 1996 to 1998. His educational background supports his comprehensive understanding of social marketing and user experience design.
Background
Before joining Lamps Plus, Dalin Brinkman worked as Internet Marketing Manager at Camping World and Good Sam from 2012 to 2013. He also served as Marketing Manager at ProTechnology from 2002 to 2005. His diverse background in marketing roles has contributed to his extensive knowledge in digital marketing strategies and usability testing.
Technical Skills and Multimedia Proficiency
Dalin Brinkman possesses advanced skills in video filming and marketing, which enhance his ability to create and promote multimedia content. He is proficient in various creative software tools, including Adobe Photoshop, Fireworks, Flash, InDesign, Illustrator, and After Effects. Additionally, he has technical skills in web development languages such as HTML, CSS, JavaScript, and XML, allowing him to contribute effectively to both the design and functionality of web projects.
Usability Testing and Design Expertise
Dalin Brinkman has expertise in usability testing and design, focusing on evaluating user experience and interface for websites and applications. His skills in this area enable him to identify areas for improvement and enhance overall user satisfaction, which is critical in today's digital landscape.