Heather Van Haaften
About Heather Van Haaften
Heather Van Haaften serves as the Director of Video at Lamps Plus, where she has worked since 2018. With a background in brand development and digital solutions, she has held various creative leadership roles across multiple companies over the past two decades.
Work at Lamps Plus
Heather Van Haaften has served as the Director of Video at Lamps Plus since 2018. In this role, she focuses on video content creation and strategy, contributing to the company's marketing efforts in the Greater Los Angeles Area. Her responsibilities include overseeing video production and ensuring alignment with the brand's vision and objectives.
Previous Experience in Creative Leadership
Before joining Lamps Plus, Heather held various leadership positions in the creative field. She worked as a Creative Director at Newegg from 2013 to 2017, where she directed creative initiatives for the ecommerce platform. Additionally, she served as Associate Creative Director at Walker Brands for one year and as VP of Creative at Triad Digital Media from 2007 to 2010, managing teams and projects across multiple disciplines.
Education and Expertise
Heather studied Communication Design at Otis College of Art and Design, where she earned a Bachelor of Fine Arts (BFA). She also participated in the Art Center 3 x 3 Lecture series. Her expertise includes brand development and digital solutions, particularly in ecommerce platform brand expansion and strategic envisioning of new initiatives to enhance sales and customer retention.
Career Background
Heather's career spans several notable positions in the creative and design sectors. She worked at HSN as Director of On Air Design & Video Promotion from 2003 to 2006 and at RTL Television as Design Director for On Air Promotion from 1996 to 1997. Her diverse background includes leading teams of up to 40 individuals on projects for companies with revenues exceeding $2 billion.