Heidi Chu
About Heidi Chu
Heidi Chu serves as the Senior Director of Marketing at Lamps Plus, where she focuses on enhancing customer engagement through usability and user experience strategies. With a background in e-commerce and marketing, she has held various leadership roles in the industry and holds an MBA from USC Marshall School of Business.
Work at Lamps Plus
Heidi Chu currently serves as the Senior Director of Marketing at Lamps Plus, a position she has held since 2016. In this role, she focuses on enhancing customer engagement and satisfaction through the development and optimization of usability and user experience strategies. Prior to her current role, she worked at Lamps Plus as the Director of Search Engine Marketing from 2004 to 2010. During her tenure, she implemented innovative online customer acquisition and retention programs, emphasizing search engine marketing, email marketing, and display advertising.
Education and Expertise
Heidi Chu holds a Master of Business Administration (MBA) from the USC Marshall School of Business. She also earned a Bachelor of Science (BS) degree in Molecular and Cell Biology from the University of California, Berkeley. Her educational background provides a strong foundation for her expertise in marketing and e-commerce, particularly in leveraging web and marketing analytics to drive strategic decisions and improve campaign performance.
Background
Before her current role at Lamps Plus, Heidi Chu worked at Scrubs AC, Inc. as the Director of E-Commerce from 2010 to 2014. She then transitioned to CPO Commerce, Inc., where she served as the Vice President of Marketing and E-Commerce from 2014 to 2016. Her diverse experience in various marketing roles has contributed to her comprehensive understanding of customer engagement strategies and e-commerce operations.
Achievements
Heidi Chu has played a key role in designing and executing social media strategies aimed at increasing brand visibility and customer interaction. Her efforts in developing usability and user experience strategies have significantly enhanced customer engagement at Lamps Plus. Additionally, her focus on leveraging analytics has driven strategic marketing decisions that improve overall campaign performance.