Mariell Velásquez Serrano
About Mariell Velásquez Serrano
Mariell Velásquez Serrano is a Product Marketing Manager with over 15 years of experience in the Consumer Packaged Goods and technology sectors. She has held various roles across multiple companies, including The Coca-Cola Company and Jeff.com, and has a strong background in marketing, strategy, and international business development.
Current Role at LanguageWire
Mariell Velásquez Serrano serves as the Product Marketing Manager at LanguageWire, a position she has held since 2024. In this role, she plays a significant part in product launches, go-to-market planning and execution, and developing business growth strategies. Her responsibilities include managing marketing initiatives that align with the company's objectives and ensuring that products meet market demands.
Previous Experience in Product Marketing
Prior to her current role, Mariell held various positions in product marketing at Jeff.com, where she worked as Product Marketing Manager for the Laundry Vertical and later as Product Marketing Team Lead. She also served as Marketing Manager for Mexico at Jeff.com. Her experience in these roles contributed to her expertise in managing marketing operations and leading teams to achieve business goals.
Career Background in Consumer Packaged Goods
Mariell has over 15 years of experience in the Consumer Packaged Goods (CPG) industry. She worked at The Coca-Cola Company in multiple roles, including Planning & Strategy Analyst and Brand Manager for Coca-Cola @ Home. Her tenure at Coca-Cola involved leading flavor brand projects and managing brand strategies, which provided her with a solid foundation in marketing and brand management.
Educational Qualifications
Mariell holds a Master of Business Administration (M.B.A.) from the University of Valencia, where she studied International Business. Additionally, she earned an MSc in International Business Development & Consulting from Novancia Business School Paris. Her educational background in marketing and international business has equipped her with the skills necessary for her roles in marketing and business development.
Research and Academic Contributions
From 2017 to 2020, Mariell worked as a Researcher and Marketing PhD Student at the University of Valencia. This role involved conducting research in marketing, which contributed to her understanding of market dynamics and consumer behavior. Her academic experience complements her practical knowledge in the field, allowing her to apply theoretical insights to real-world marketing challenges.