Guillermo Nicolás Sánchez
About Guillermo Nicolás Sánchez
Guillermo Nicolás Sánchez is a Senior Graphic Designer with extensive experience in brand development and visual design. He has worked for various companies across Latin America, including Moov® and lapzo, and has a strong background in graphic design education from Universidad de Buenos Aires.
Current Role at lapzo
Guillermo Nicolás Sánchez currently serves as a Senior Graphic Designer at lapzo (by Lernit) in Ciudad de México, México. He has held this position since 2022, contributing to the design of video graphics and additional materials for the platform. His responsibilities include ensuring that all designs align with established graphic lines, maintaining brand consistency, and developing visual concepts that resonate with the target audience.
Previous Experience in Graphic Design
Before joining lapzo, Guillermo worked at several notable organizations in the graphic design field. He was the Director de Arte at Moov® | The Growth Consultancy | Moovmedia Group for 11 months in Chile from 2021 to 2022. He also held freelance roles, including a position at No Sale Con Agua in 2018 and worked as a graphic designer at MD Estudio Creativo from 2020 to 2021. His earlier experience includes a three-year tenure at Path Comunicación in Venezuela and a nine-month role at Jam Servicios Gráficos in Argentina.
Education and Expertise
Guillermo studied Graphic Design at Universidad de Buenos Aires (UBA), where he completed his degree over a span of ten years from 2008 to 2018. His educational background provides a solid foundation for his work in graphic design, focusing on brand development and the creation of visual universes. He utilizes tools such as Figma for designing templates and readings, showcasing his technical proficiency in modern design software.
Team Leadership and Collaboration
In his current role, Guillermo is responsible for assigning courses among Graphic Designers in the Creative Product Content team. He actively participates in project meetings led by the Project Manager Leader to ensure alignment with project goals. Additionally, he provides feedback and reviews team requirements before each delivery, ensuring that all outputs meet quality standards and brand compliance.
Freelance Work and Ongoing Projects
Since 2016, Guillermo has also been working as a freelance graphic designer and illustrator at LLOTE Studio in Gran Buenos Aires, Argentina. This ongoing freelance work complements his full-time role at lapzo, allowing him to explore diverse design projects and maintain a broad portfolio. His freelance experience further enhances his skills in brand development and visual storytelling.