Danielle Porter Condon
About Danielle Porter Condon
Danielle Porter Condon serves as the Vice President of Marketing at LASSO, where she has worked since 2023. With over 20 years of experience in marketing leadership, she specializes in developing omnichannel strategies and high-converting marketing campaigns for SaaS-based companies.
Work at LASSO
Danielle Porter Condon has been serving as the Vice President of Marketing at LASSO since 2023. In this role, she focuses on developing and implementing marketing strategies that drive engagement and revenue. Her expertise in omnichannel marketing and data analytics supports LASSO's goals in enhancing brand awareness and customer lifecycle growth.
Previous Marketing Roles
Before joining LASSO, Danielle held several significant marketing positions. She was the Vice President of Marketing at Sendlane from 2021 to 2022. Prior to that, she served as Head of Marketing at Built Technologies from 2019 to 2021. Danielle also worked as Director of Content & Brand Marketing at Planview LeanKit from 2013 to 2018, where she contributed to brand development and marketing strategies.
Education and Expertise
Danielle Porter Condon studied at the University of Pennsylvania, where she earned a Master of Liberal Arts (MLA) in English and Classical Studies. She also holds a Bachelor of Arts (B.A.) in English from Widener University. With over 20 years of experience in marketing leadership, she specializes in creating high-converting marketing campaigns and utilizing advanced marketing automation and data analytics.
Background in Event Management
Danielle's career includes a role as Assistant Director of Programs & Special Events at the University of Pennsylvania from 2002 to 2008. This position provided her with foundational experience in event management and program development, which complements her marketing expertise.
Marketing Strategy Development
Danielle is known for her ability to develop and execute omnichannel marketing strategies that enhance sales and brand visibility. Her focus on aligning marketing campaigns with business objectives has proven effective in driving customer engagement and revenue growth across various organizations.