Kristen Traynor
About Kristen Traynor
Kristen Traynor is a Revenue Operations Manager with extensive experience in marketing automation and CRM optimization. She focuses on integrating marketing, sales, and customer success to enhance data integrity and streamline processes.
Work at LASSO
Kristen Traynor currently serves as the Revenue Operations (RevOps) Manager at LASSO, a position she has held since 2023 in Alpharetta, Georgia. In this role, she focuses on bridging the gaps between marketing, sales, and customer success, fostering a Revenue Operations mindset within the organization. Her responsibilities include maintaining data integrity and optimizing CRM systems to empower teams with accurate data for informed decision-making.
Previous Experience at LASSO
Before her current role, Kristen worked at LASSO as a Digital Marketing Manager from 2022 to 2023. During this time, she contributed to the company's marketing strategies and initiatives, leveraging her expertise in marketing automation and data management.
Education and Expertise
Kristen Traynor holds a Professional Postgraduate Diploma in Marketing from CIM | The Chartered Institute of Marketing, which she completed from 2008 to 2009. She also earned a Bachelor of Business Administration (BBA) in Marketing from the University of Georgia - Terry College of Business, where she studied from 2000 to 2004. Her educational background supports her proficiency in orchestrating end-to-end marketing campaigns and optimizing marketing technologies.
Professional Background
Kristen has a diverse professional background in marketing and revenue operations. She has held various roles, including HubSpot Marketing Automation Expert while self-employed from 2019 to 2021, and HubSpot Automation Specialist at LUCKIE from 2019 to 2021. Additionally, she has experience as an Inbound Marketing Manager at The Creative Momentum and as a Marketing Events Manager at RedPrairie.
Current Memberships and Involvement
In addition to her role at LASSO, Kristen is an active member of RevGenius and RevOps Co-op, both of which she joined in 2023. Her involvement in these organizations reflects her commitment to staying connected with industry trends and best practices in revenue operations and marketing.