Mark Eicher
About Mark Eicher
Mark Eicher is a Product Manager currently working at LASSO in Nashville, Tennessee. He has extensive experience in the events industry, having held various roles at OVATION and Belmont University, and is known for enhancing live event experiences through creativity and innovation.
Current Role at LASSO
Mark Eicher serves as a Product Manager at LASSO, a position he has held since 2023. In this role, he focuses on enhancing product offerings and improving user experiences within the company. His responsibilities include collaborating with cross-functional teams to develop innovative solutions that meet client needs in the events industry.
Previous Experience at OVATION
Mark Eicher held multiple roles at OVATION from 2016 to 2023. He started as a Creative Services Project Manager, where he worked for four years, followed by a two-year tenure as Director of Sales Support from 2020 to 2022. He then transitioned to Director of Process Management for one year until 2023. His roles involved overseeing project management and sales support, contributing to the company's growth in live event experiences.
Education and Expertise
Mark Eicher studied at Belmont University, where he focused on Audio Engineering and earned a degree in Music Business with an emphasis in Production. His educational background provides a solid foundation for his work in the events industry, where he applies his knowledge to elevate live event experiences through creativity and innovation.
Background in Event Production
Mark Eicher has extensive experience in the events industry, having worked with a diverse range of clients, including Fortune 500 companies and emerging startups. He has been involved in creating various events, from exclusive meetings to large-scale global conferences. His approach emphasizes efficiency and innovative processes to ensure successful event execution.
Insights on Event Management
Mark Eicher has shared insights on improving workflows in event production through various platforms, including a podcast episode. He highlighted the importance of scalable systems for integrating new team members and the need to avoid outdated processes. His focus on efficiency aims to enhance the overall production experience for events.