Mike Goldberg
About Mike Goldberg
Mike Goldberg serves as the Key Accounts Director at Latch, where he has worked since 2022 in Atlanta, Georgia. He has extensive experience in sales and account management, previously holding various positions at Acuity Brands and other companies.
Work at Latch
Mike Goldberg has served as the Key Accounts Director at Latch since 2022, based in Atlanta, Georgia. In this role, he has been instrumental in managing key accounts among some of the largest owners, builders, and developers in the National Multifamily Housing Council. His responsibilities include overseeing the deployment of Latch systems in over 80 communities and engaging with C-Suite executives and decision-makers throughout the procurement process. Goldberg has accounted for more than 50% of overall revenue at Latch, with an average deal size of approximately $200,000 for hardware and $125,000 for SaaS total contract value.
Previous Experience at Acuity Brands
Prior to joining Latch, Mike Goldberg worked at Acuity Brands for a total of seven years in various roles. He served as Regional Sales Manager from 2018 to 2022, managing sales in Florida, and previously held the position of Regional Sales Manager from 2015 to 2018, covering Tennessee, Alabama, and the Gulf Coast. Additionally, he was the Renovation Sales Manager for one year from 2014 to 2015 in the Northeast and New England regions. His experience at Acuity Brands equipped him with a deep understanding of customer needs and technology integration.
Education and Expertise
Mike Goldberg earned a Bachelor of Science degree in Geography with a focus on Geographical Information Systems (GIS) from Shippensburg University of Pennsylvania, where he studied from 2002 to 2006. His educational background provides a foundation for his expertise in navigating complex technology offerings in the fields of access control, security, and multi-family smart home integrations. This knowledge has enabled him to identify opportunities for customer tech stack consolidations and develop tailored solutions.
Career Background
Before his tenure at Latch and Acuity Brands, Mike Goldberg held several positions that contributed to his professional development. He worked as the Marketing Director at Settling Magazine in Shanghai, China, for seven months in 2011-2012. He also served as a Qualitative Report Editor at Ipsos China from 2008 to 2012, where he focused on fast-moving consumer goods. Earlier in his career, he was an Account Manager at Bentley Systems for one year in 2007-2008. These roles provided him with diverse experiences in marketing, sales, and customer engagement.
Strategic Initiatives and Contributions
In his current role at Latch, Mike Goldberg has developed and executed strategic 30-60-90 action plans to ensure the successful delivery and deployment of the Latch Ecosystem. He has proactively identified opportunities for customer tech stack consolidations, including package delivery management and smart home device integrations. His collaboration with product managers, finance, legal, and success teams has been essential in creating tailored solutions for clients, demonstrating his ability to lead customer engagement initiatives effectively.