Debika Datta
About Debika Datta
Debika Datta is an Associate Director at LatentView Analytics, specializing in marketing analytics within the CPG/Retail and Digital sectors. She has a diverse background in advanced analytics and project management, with previous roles at companies such as dunnhumby, TheMathCompany, and Fractal.
Current Role at LatentView Analytics
Debika Datta serves as an Associate Director at LatentView Analytics, a position she has held since 2023. She operates in a hybrid work environment based in Bengaluru, Karnataka, India. In her current role, she applies her extensive expertise in analytics and project management to drive initiatives within the organization.
Previous Experience in Analytics and Business Analysis
Before joining LatentView Analytics, Debika Datta accumulated significant experience in various roles. She worked at dunnhumby as a Senior Business Analyst from 2015 to 2017 in Gurgaon, India. She also held positions at TheMathCompany as an Associate Principal for 8 months in 2022, and at GENPACT LLC as a Business Analyst from 2010 to 2013 in Bangalore. Additionally, she served as a Senior Analyst at Target for 9 months in 2014 and as a Senior Business Analyst at Tata Consultancy Services from 2013 to 2014.
Career Progression at Fractal
Debika Datta's tenure at Fractal spanned several years, where she held multiple positions. She began as a Lead Manager - Senior Consultant from 2017 to 2021, followed by a role as an Analytics Manager from 2021 to 2022. Her work at Fractal contributed to her development in advanced analytics and team management.
Educational Background in Economics
Debika Datta has a strong academic foundation in economics. She earned her M.Sc. in Applied Economics from Presidency University, Kolkata, studying from 2008 to 2010. Prior to that, she completed her B.Sc. in Economics Hons. at the University of Calcutta from 2005 to 2008. Her education has equipped her with the analytical skills necessary for her career in analytics and business analysis.
Expertise in Marketing Analytics and Project Management
Debika Datta specializes in marketing analytics, particularly within the Consumer Packaged Goods (CPG) and Retail sectors. She has extensive experience in project management, utilizing Agile methodologies and tools such as Jira and Azure DevOps. Her strong background in solution building and team handling has been instrumental in her roles across various organizations.