Guru Prasath
About Guru Prasath
Guru Prasath is an Analyst in Business Intelligence at LatentView Analytics, where he has worked since 2021. He has a background in engineering from Anna University and has previously held positions in various organizations, contributing to business development and marketing analytics.
Work at LatentView Analytics
Guru Prasath has worked at LatentView Analytics as an Analyst in Business Intelligence since 2021. His role involves structuring hypothesis testing frameworks to improve user onboarding experiences and UI layout designs. Prior to his current position, he was also employed at LatentView Analytics from 2017 to 2018, where he contributed to organization-wide business development initiatives. His responsibilities included drafting Know Your Customer (KYC) documents, Proof of Concepts (POCs), and client pitches.
Education and Expertise
Guru Prasath completed his Bachelor of Engineering in Production Technology at the Madras Institute of Technology, affiliated with Anna University, from 2013 to 2017. He achieved a notable academic score of 8.9 out of 10 during his studies. His educational background provides a strong foundation for his expertise in business intelligence and analytics.
Background
Guru Prasath began his professional career with internships in 2016, first at the Department of Management Studies at IIT Madras as a Summer Fellow for two months, and then at T Cube The Think Tank as an intern for one month. After his initial experiences, he transitioned to LatentView Analytics, where he has focused on business intelligence and analytics roles.
Achievements
During his tenure in business intelligence, Guru Prasath developed impact attribution models for a Fortune 20 firm to estimate the incremental value generated by marketing initiatives. He also created custom visual reports and models to support marketing decision-making in areas such as retention, lifetime value, and promotions. His contributions have been integral to enhancing business strategies and decision-making processes.