Headley Appollis
About Headley Appollis
Headley Appollis is a data professional with extensive experience in behavioral analytics and risk analysis, currently working at LatentView Analytics in Redmond, Washington. He has held various roles at notable companies including Discovery Holdings, Cell C, and Absa Group, and specializes in enhancing growth within Microsoft's search business.
Work at LatentView Analytics
Headley Appollis has been employed at LatentView Analytics as a Data Professional since 2019. His role involves applying advanced statistical modeling techniques to assess the impact of changes and new features on Microsoft's search business. He is based in Redmond, Washington, and has contributed to various projects that align data analytics with business objectives.
Previous Experience in Data Analytics
Prior to joining LatentView Analytics, Headley Appollis held several positions in data analytics. He worked at Discovery Holdings as a Risk Analyst from 2001 to 2006 in Johannesburg, South Africa. He then served as a Senior Data Specialist at Cell C from 2006 to 2008 in Sandton. Following that, he was employed by Absa Group as an Impairment Modeling Analyst from 2009 to 2010, also in Johannesburg.
Education and Expertise
Headley Appollis has a strong educational background in mathematics and data analytics. He studied Mathematical Statistics and Probability at the University of South Africa, earning a Bachelor of Science (B.Sc.) Honours. He also obtained a Master of Science in Business Intelligence and Analytics from Rockhurst University, completing his studies from 2017 to 2018. Currently, he is pursuing a Bachelor of Science (B.Sc.) in Mathematics and Mathematical Statistics at the University of the Free State.
Specialization in Behavioral Analytics
Headley Appollis specializes in behavioral analytics for Microsoft products, including Bing and Edge. His work focuses on volume initiatives, cohort studies, and query analysis. He is involved in Bing market modeling, utilizing macroeconomic data to build robust models that align business planning with financial goals. His expertise includes developing mock presentations to demonstrate the financial implications of new features and changes.
Collaboration with Microsoft Teams
In his current role, Headley Appollis collaborates with various internal teams at Microsoft to innovate and enhance growth within the search business, specifically for Bing and MSN. His contributions are aimed at improving product performance and user engagement through data-driven insights.