Kaushik Boruah
About Kaushik Boruah
Kaushik Boruah serves as the Business Head for CPG and Hospitality at LatentView Analytics, where he has worked since 2024. He has a diverse background in analytics and marketing, with previous roles at IBM and Shoppers Stop, and holds an MBA from the Indian Institute of Management Tiruchirappalli.
Work at LatentView Analytics
Kaushik Boruah currently serves as the Business Head for CPG and Hospitality at LatentView Analytics, a position he has held since 2024 in New York, United States. Prior to this role, he worked as an Associate Director in the same sector from 2023 to 2024 in Chennai, Tamil Nadu, India. His tenure at LatentView Analytics also includes a previous role as Analytics Manager from 2021 to 2023, where he contributed to various analytics projects within the CPG and hospitality domains.
Previous Experience at IBM
Before joining LatentView Analytics, Kaushik Boruah worked at IBM as a Data Analyst from 2013 to 2016 in the Kolkata Area, India. In this role, he led the forecasting of incentive generation for 44,000 sales employees, which played a significant role in enhancing sales performance metrics. His analytical skills were further demonstrated through his involvement in various data-driven projects during his time at IBM.
Educational Background
Kaushik Boruah holds a Master of Business Administration (MBA) with a focus on Marketing and Analytics from the Indian Institute of Management Tiruchirappalli. He also earned a Bachelor of Engineering (BE) in Mechanical Engineering from Manipal Institute of Technology. His educational background equips him with a strong foundation in both technical and managerial aspects of business.
Professional Contributions
Throughout his career, Kaushik Boruah has made significant contributions to various organizations. At Shoppers Stop, he led the Catchment Area analysis for specific stores, which enhanced targeted marketing strategies. His experience in loyalty analytics at Shoppers Stop further showcases his expertise in utilizing data to drive business decisions. He has also been involved in initiatives that highlight the importance of data in reducing the high failure rate of new products.
Diverse Interests and Passions
Beyond his professional career, Kaushik Boruah is passionate about football and actively invests in various ventures. This diverse range of interests reflects his multifaceted personality and commitment to exploring opportunities outside of his primary field of work.