Muthuraman Muthubabu
About Muthuraman Muthubabu
Muthuraman Muthubabu is a Senior Manager in Data Science & Analytics at LatentView Analytics, with extensive experience in analytics and data modeling. He holds an MBA from IFMR Graduate School of Business and a B.Tech from Pondicherry Engineering College, and has worked in various roles at Infosys and LatentView Analytics since 2008.
Work at LatentView Analytics
Muthuraman Muthubabu currently serves as Senior Manager in Data Science & Analytics at LatentView Analytics, a position he has held since 2021 in Seattle, Washington. Prior to this role, he worked as Manager in Data Science & Analytics from 2016 to 2021 in the Greater Seattle Area. His career at LatentView began as Assistant Manager in Data Science & Analytics from 2015 to 2016, followed by a role as Senior Analyst from 2013 to 2015, both in Chennai Area, India. Throughout his tenure at LatentView, he has led over 30 analytics projects, covering all stages from problem definition to analytical model development and final recommendations.
Education and Expertise
Muthuraman Muthubabu holds a Master of Business Administration (MBA) from IFMR Graduate School of Business - Krea University, where he studied from 2010 to 2012. He also earned a Bachelor of Technology (B.Tech.) in Information Technology from Pondicherry Engineering College, completing his studies from 2004 to 2008. His expertise encompasses a wide range of analytics areas, including Media Mix Modelling, Product Analytics, Driver Analysis, and Multi-touch Attribution. He is proficient in SQL, R, SPSS, Azure ML Studio, and Microsoft Excel for data analysis and modeling.
Background
Muthuraman Muthubabu began his career at Infosys Technologies Ltd as a Systems Engineer from 2008 to 2010. He then transitioned to an Associate Consultant role at Infosys from 2012 to 2013. Additionally, he completed a summer internship at EID PARRY (INDIA) LTD in 2011. His diverse experience in data science and analytics has contributed to his current role at LatentView Analytics.
Certifications and Technical Skills
Muthuraman Muthubabu holds certifications in Marketing Analytics from Berkeley and Data Science & Machine Learning Essentials from Microsoft. He utilizes advanced statistical techniques such as CHAID, Random Forest, and ARIMA in his analytics projects. His technical skills enhance his ability to deliver insights and recommendations based on complex data analysis.