Rajiv Raju
About Rajiv Raju
Rajiv Raju is the Head of Brand Marketing & Events at LatentView Analytics, with over 17 years of experience in marketing across various industries, including CPG, Tech, and Sports. He has held significant roles in sales and marketing at several companies, including SportsMechanics India Pvt Ltd and Nestlé India.
Work at LatentView Analytics
Rajiv Raju currently serves as the Head of Brand Marketing & Events at LatentView Analytics, a position he has held since 2021. In this role, he focuses on developing and implementing branding and communication strategies to enhance the company's market presence. His responsibilities include overseeing marketing initiatives and managing events that align with the company's objectives. LatentView Analytics is known for its expertise in analytics and data-driven solutions, and Rajiv's leadership contributes to its brand development efforts.
Previous Experience in Sales and Marketing
Rajiv Raju has a diverse background in sales and marketing, having worked at various organizations. He began his career at Nestlé India as a Sales Officer from 2003 to 2004. He later joined SportsMechanics India Pvt Ltd, where he held multiple roles, including Manager of Sales & Business Development from 2008 to 2013 and Head of Marketing from 2020 to 2021. His experience spans over 17 years across the Consumer Packaged Goods (CPG), Tech, and Sports industries, where he has developed expertise in client management and marketing strategies.
Education and Expertise
Rajiv Raju has a solid educational foundation that supports his professional expertise. He earned a Master of Business Administration (MBA) from IBS Hyderabad between 2001 and 2003. He also holds a Master of Science (MS) from The Robert Gordon University, which he completed from 2004 to 2005. Additionally, he obtained a Bachelor of Commerce (B.Com.) from the University of Madras from 1998 to 2001. His education has equipped him with the skills necessary for developing effective marketing strategies and leading teams.
Background in Education
Rajiv Raju completed his early education at Vidya Mandir Senior Secondary School, where he achieved his Higher Secondary education from 1985 to 1998. His academic journey laid the groundwork for his later studies in commerce and business management. This educational background has contributed to his understanding of business dynamics and marketing principles, which he has applied throughout his career.
Professional Skills and Specializations
Rajiv Raju specializes in developing and implementing branding and communication strategies. He has a proven track record of building strong business relationships and leading teams effectively. His extensive experience in digital marketing, events, public relations, and corporate marketing has enabled him to contribute to successful business outcomes in various sectors. Rajiv's focus on client management further enhances his ability to drive marketing initiatives.