Sapthamaaleekaa S
About Sapthamaaleekaa S
Sapthamaaleekaa S is an Assistant Manager at LatentView Analytics, where she leads a team in Adobe's Growth Marketing Analytics. She has a strong background in data science, having worked at Prodapt Solutions and gained expertise in digital marketing and data analysis tools.
Work at LatentView Analytics
Currently, Sapthamaaleekaa S holds the position of Assistant Manager at LatentView Analytics, a role she has occupied since 2024. In this capacity, she collaborates with various teams, including product, data science, marketing, and go-to-market, to enhance digital marketing strategies across multiple paid media channels. Prior to her current role, she served as a Senior Data Analyst at LatentView Analytics from 2021 to 2024, where she gained significant experience in data analysis and digital marketing.
Previous Experience at Prodapt Solutions
Sapthamaaleekaa S worked at Prodapt Solutions from 2018 to 2021. Initially, she served as a Software Engineer in Data Science for two years, followed by a promotion to Senior Software Engineer in Data Science for nine months. During her tenure, she developed her skills in data science and contributed to various projects that enhanced her analytical capabilities.
Education and Expertise
Sapthamaaleekaa S completed her Bachelor of Engineering (B.E.) in Computer Science from Sri Sairam Engineering College, where she studied from 2014 to 2018. Prior to that, she achieved her HSLC at DAV Matric Higher Secondary School from 2012 to 2014 and her SSLC at Kendriya Vidyalaya from 2006 to 2012. She is proficient in SQL and Python for data analysis and visualization and is skilled in using tools such as PowerBI, Tableau, and Excel.
Leadership and Team Management
In her current role at LatentView Analytics, Sapthamaaleekaa S leads a team of three analysts as part of Adobe's Growth Marketing Analytics team. Her leadership skills have been recognized through various awards from LatentView Analytics, highlighting her attention to detail, problem-solving abilities, and capacity to manage and guide her team effectively.
Digital Marketing and Analytical Skills
Sapthamaaleekaa S has hands-on experience with predictive modeling and statistical tests, including AB testing, Match market testing, and Lift testing. She is also experienced with digital marketing tools such as Google AdWords, Facebook Business Manager, and Adobe Analytics, which she utilizes to optimize marketing efforts across various platforms.