Sivaranjani Saravanan
About Sivaranjani Saravanan
Sivaranjani Saravanan is a Senior Analyst at LatentView Analytics in Chennai, India, with expertise in data analysis and visualization tools such as SQL, Tableau, and Python. She specializes in marketing analytics and has developed dashboards to track campaign performance, providing insights to enhance business strategies.
Work at LatentView Analytics
Sivaranjani Saravanan has been employed at LatentView Analytics as a Senior Analyst since 2019. In this role, she utilizes her skills in data analysis and visualization to support various business initiatives. Her responsibilities include providing actionable insights to enhance marketing strategies and evaluating campaign efficiencies. She has developed a comprehensive dashboard that tracks engagement campaigns across multiple channels, including email, display, and Facebook, which aids in performance measurement.
Education and Expertise
Sivaranjani Saravanan earned a Bachelor of Engineering (BE) in Electrical, Electronics, and Communications Engineering from the Madras Institute of Technology Campus. Her educational background has equipped her with a strong foundation in technical skills, which she applies in her current role. She possesses expertise in Customer Behavior, Marketing Analytics, and Product Analytics, enabling her to contribute effectively to data-driven business solutions.
Background
Before joining LatentView Analytics, Sivaranjani Saravanan was a student at the Madras Institute of Technology from 2015 to 2019. During her time there, she developed a solid understanding of engineering principles and data analysis techniques. Her academic experience has been instrumental in shaping her analytical skills and strategic mindset, which she applies in her professional work.
Skills in Data Analysis and Visualization
Sivaranjani Saravanan possesses strong skills in various data analysis and visualization tools, including SQL, Tableau, MS Excel, Python, and Power BI. These tools enable her to conduct in-depth analyses and create visual representations of data, which facilitate informed decision-making. Her proficiency in these technologies supports her ability to provide business recommendations that enhance marketing team engagement strategies.
Strategic Mindset and Analytical Approach
Sivaranjani Saravanan has a strategic mindset focused on identifying root causes, trends, and patterns within data. This analytical approach allows her to understand the impact of these factors on business decisions. By leveraging her skills and insights, she contributes to the development of effective marketing strategies and data-driven solutions for her organization.