Varun Varadarajan
About Varun Varadarajan
Varun Varadarajan is the Head of Digital Marketing at LatentView Analytics, with a background in communication and media studies. He has extensive experience in digital marketing, having founded Productive Solutions and held various marketing roles across multiple companies.
Work at LatentView Analytics
Varun Varadarajan currently serves as the Head of Digital Marketing at LatentView Analytics. He has been in this role since 2022 and is based in Chennai, Tamil Nadu, India. In this position, he is responsible for leading digital marketing strategies and initiatives to enhance the company's online presence and drive engagement.
Education and Expertise
Varun Varadarajan holds a Master of Arts (M.A.) in Communication and Media Studies from Amrita Vishwa Vidyapeetham, which he completed from 2010 to 2012. He also earned a Bachelor of Science (B.Sc.) in Design and Visual Communications from the University of Madras between 2007 and 2010. Additionally, he obtained a Post Graduate Diploma in Advertising from the Advertising Club Madras in 2010. His educational background supports his expertise in marketing, design, and communication.
Background
Varun Varadarajan has a diverse professional background in digital marketing and communications. He began his career in 2009 as a Content Writer at Business Blogging and has held various roles in marketing and branding since then. His experience includes working as a Copywriter at Mudra and Ogilvy & Mather, as well as positions in social media strategy and brand management.
Achievements
In 2013, Varun founded Productive Solutions, a digital marketing agency that operated for six years before merging with another agency. He has also held significant roles such as Head of Marketing at Pyramidion Solutions and Chief Operations Officer at IN1947 Innovation Design. His work has involved enhancing branding and digital marketing functions for various businesses, showcasing his ability to adapt to different marketing landscapes.
Professional Experience
Varun Varadarajan has accumulated extensive experience in the marketing field. He has worked in various capacities, including as a Senior Social Media Strategist and SMM Professional at Business Blogging, and as a Consultant in Digital Marketing at ampersand. His roles have spanned both B2B and B2C sectors, emphasizing cross-functional collaboration and a strong understanding of buyer behavior and user experience.