Vidhya Murugan
About Vidhya Murugan
Vidhya Murugan is a Data Analyst with a Bachelor of Engineering in Industrial Engineering from Anna University. She has worked at LatentView Analytics since 2019 and has experience in SQL, Tableau, and forecasting analysis.
Work at LatentView Analytics
Vidhya Murugan has been employed at LatentView Analytics as a Data Analyst since 2019. In this role, she focuses on utilizing data to provide insights that drive business decisions. Her responsibilities include conducting exploratory analysis using SQL to derive key customer insights for clients. Additionally, she engages in ad-hoc analysis and creates complex active dashboards that support stakeholders in making informed decisions.
Education and Expertise
Vidhya Murugan earned her Bachelor of Engineering (BE) in Industrial Engineering from Anna University, where she studied from 2015 to 2019. This educational background has equipped her with a solid foundation in engineering principles and analytical skills, which she applies in her current role as a Data Analyst.
Background
Before joining LatentView Analytics, Vidhya Murugan gained experience as a Research Intern at the University of Duisburg-Essen in Germany in 2018. During her one-month internship, she contributed to research projects that enhanced her analytical capabilities and understanding of data-driven methodologies.
Achievements
In her role at LatentView Analytics, Vidhya Murugan has developed a Tableau dashboard that measures the effectiveness of marketing campaigns. She also conducts forecasting analysis to predict future revenue based on historical data. Her work includes shaping email campaign strategies by analyzing engagement and acquisition metrics, demonstrating her ability to leverage data for strategic marketing initiatives.