Kathy Chaitow Lupa
About Kathy Chaitow Lupa
Kathy Chaitow Lupa is a Digital Marketing Manager and Copywriter with over 13 years of experience at Lazydays and 24 years as a freelance writer. She specializes in content deployment, customer review management, and brand reputation monitoring.
Work at Lazydays
Kathy Chaitow Lupa has served as the Digital Marketing Manager and Copywriter at Lazydays since 2011. In this role, she collaborates with internal business owners and external agencies to ensure the timely and accurate deployment of blog posts and other content. She is responsible for transcribing, cataloging, and distributing customer testimonials and reviews for videos and digital content. Additionally, she reviews and approves social media posts, ensuring their accuracy and timely publication. Kathy also develops and maintains a comprehensive list of video content along with corresponding analytics, and provides weekly brand reputation reports while monitoring online discussions about Lazydays across all locations.
Freelance Writing Experience
Kathy has been working as a Freelance Writer since 2000, accumulating 24 years of experience in the field. Her freelance work complements her role at Lazydays, allowing her to further hone her writing and marketing skills. This experience has enabled her to adapt to various writing styles and client needs, enhancing her versatility as a copywriter and digital marketer.
Previous Experience at Bisk Education
Before joining Lazydays, Kathy worked as a Web Copywriter at Bisk Education from 2007 to 2011. During her four years there, she focused on creating and optimizing web content, contributing to the company's online presence and marketing efforts. This role provided her with valuable experience in digital marketing and copywriting, which she later applied in her current position.
Education and Expertise
Kathy Chaitow Lupa studied at the University of San Francisco, where she focused on Internet Marketing and earned a Master Certificate in 2009. This program lasted for 11 months and equipped her with essential skills in digital marketing strategies. Additionally, she holds a Bachelor of Arts degree in Psychology with a minor in Criminology from the University of South Florida. Her educational background supports her understanding of consumer behavior and effective communication in marketing.