Peter Harders
About Peter Harders
Peter Harders serves as the Vice President of Strategic Partnerships & Partner Marketing at LBF Travel, where he has worked since 2016. He specializes in partner marketing and has a strong background in airline merchandising and data-driven decision making.
Work at LBF Travel
Peter Harders has been serving as Vice President of Strategic Partnerships & Partner Marketing at LBF Travel since 2016. In this role, he focuses on developing strategic global third-party agency partnerships. He has played a key role in integrating new distribution capabilities (NDC) for airline merchandising and has been involved in the integration and partnership development of ancillary suppliers. Prior to his current position, he worked at LBF Travel as Vice President of Strategic Partnerships & Consumer Marketing from 2013 to 2016.
Education and Expertise
Peter Harders studied at the Wisconsin School of Business, where he earned a Bachelor of Science in Business Administration with a focus on Economics and Marketing from 2001 to 2005. His expertise lies in partner marketing, with a strong emphasis on product differentiation. He has a keen interest in data-driven decision making, particularly in the context of online travel marketing.
Background
Peter Harders has extensive experience in the travel and marketing industries. He began his career at Travel Guard, where he worked as a Business Analyst from 2001 to 2005 and later as Manager of eCommerce from 2005 to 2009. He also held the position of Manager of Ancillary Revenue at Spirit Airlines from 2009 to 2010. Before joining LBF Travel, he worked at Assist Card as Head of Strategic Marketing and at Starr Companies in a similar role.
Career Progression
Peter Harders has held various positions throughout his career, showcasing his growth in the travel marketing sector. He worked at Foursquare as an Ambassador from 2011 to 2012. His roles have included strategic marketing, eCommerce management, and ancillary revenue management, reflecting his diverse skill set and adaptability in the industry.