Barbara Newton
About Barbara Newton
Barbara Newton serves as the Director of Marketing at Lead Forensics, where she has worked since 2021. She specializes in integrating various marketing strategies and analyzing market opportunities to enhance product positioning.
Work at Lead Forensics
Barbara Newton has been serving as the Director of Marketing at Lead Forensics since 2021. In this role, she collaborates closely with sales and product development teams to enhance product positioning and market penetration. Her focus includes analyzing consumer behavior and competitor activities to identify new market opportunities. This strategic approach aims to drive growth and improve the overall effectiveness of marketing initiatives at Lead Forensics.
Previous Role at Lead Forensics
Before her current position, Barbara Newton worked at Lead Forensics as the Head of Growth Marketing from 2017 to 2021. In this capacity, she developed and executed strategies to increase brand visibility and market share. Her experience in this role laid the groundwork for her subsequent promotion to Director of Marketing, where she continues to influence the company's marketing direction.
Education and Expertise
Barbara Newton studied at The University of Georgia, where she gained foundational knowledge and skills relevant to her career in marketing. Her educational background supports her expertise in integrating various marketing channels, including digital, social media, events, and traditional advertising, into cohesive marketing campaigns.
Marketing Strategy and Collaboration
In her role, Barbara Newton specializes in creating integrated marketing strategies that combine digital and traditional advertising methods. She works collaboratively with sales and product development teams to ensure that marketing efforts align with overall business objectives. This collaboration is essential for enhancing product positioning and achieving market penetration.