Dean Kirlew
About Dean Kirlew
Dean Kirlew serves as the Head of Sales at Lead Forensics in the United Kingdom, a position he has held since 2022. He has a background in product design and extensive experience in sales management across several companies.
Work at Lead Forensics
Dean Kirlew has served as Head of Sales at Lead Forensics since 2022. In this role, he oversees the sales department, chairs regular sales meetings, and manages all aspects of the sales pipeline and business development strategy. He has previously held positions within the company, including Sales Manager and Sales Director, contributing to the development of a detailed go-to-market strategy and playbook for the sales function. Kirlew also collaborates closely with the leadership team to ensure that sales initiatives align with the overall corporate strategy.
Education and Expertise
Dean Kirlew studied at Bournemouth University, where he earned a BSc/BA (Hons.) in Product Design from 2007 to 2012. His educational background provides a foundation for his analytical and strategic approach in sales. Kirlew possesses expertise in forecasting sales targets, expected sales volumes, and profitability for SaaS solutions, which is critical for driving business success.
Background
Before his current role at Lead Forensics, Dean Kirlew held several positions in sales management across various companies. He worked as Senior Sales Advisor at Hoburne Ltd from 2015 to 2017, and as Aftersales Manager at Bourne Leisure from 2013 to 2014. He also served as Head of Sales at Away Resorts Ltd from 2017 to 2018. His diverse experience in sales management has contributed to his current leadership role.
Achievements
In his role at Lead Forensics, Dean Kirlew holds full responsibility for the department's profit and loss (P&L) and focuses on reducing lead acquisition costs. He has successfully forecasted sales targets for various territories and projects, enhancing the company's strategic sales initiatives. His leadership in developing the sales function's strategy has been instrumental in aligning sales progress with corporate objectives.