Georgina Draysey
About Georgina Draysey
Georgina Draysey is a Senior Marketing Manager at Lead Forensics in Portsmouth, England, where she has worked since 2020. She specializes in converting anonymous website visitors into actionable sales leads and has a background in economics and finance from the University of York.
Work at Lead Forensics
Georgina Draysey has been serving as the Senior Marketing Manager at Lead Forensics since 2020. In this role, she focuses on utilizing the company's software to identify anonymous website visitors and convert them into actionable sales-ready leads. Her responsibilities include engaging with business names, email addresses of key contacts, and information about key decision makers across various industries. Georgina is part of a small team that actively prospects and manages enterprise clients through LinkedIn and other social media platforms.
Previous Experience
Before joining Lead Forensics, Georgina worked at European Pubs Ltd as a Hotel Supervisor for four months in France, from 2019 to 2020. She also held a position as Account Manager Support at Handelsbanken in Birmingham for five months in 2019. Earlier in her career, she gained experience as a Work Placement at Birmingham City Council for one month in 2018 and completed a month of work experience at Capital Economics in London in 2016.
Education and Expertise
Georgina Draysey studied at the University of York, where she earned a Bachelor of Science (BSc) degree in Economics and Finance from 2016 to 2019. Her educational background provides her with a strong foundation in economic principles and financial analysis, which she applies in her current marketing role.
Skills and Responsibilities
In her role at Lead Forensics, Georgina engages with various data points, including industries, turnover, search queries, and page engagements. Her work involves analyzing this information to enhance lead generation strategies. She collaborates with her team to develop marketing initiatives aimed at enterprise clients, leveraging her expertise in economics and finance to inform her approach.