Heather James
About Heather James
Heather James is a Senior Enterprise Marketing Manager at Lead Forensics, specializing in optimizing marketing strategies to track anonymous website traffic. With a background in various marketing roles, she focuses on improving resource allocation and marketing efforts for businesses.
Current Role at Lead Forensics
Heather James serves as the Senior Enterprise Marketing Manager - Global at Lead Forensics, a position she has held since 2022. In this role, she focuses on optimizing marketing strategies to enhance the tracking of anonymous website traffic. Her responsibilities include supporting companies in improving resource allocation and marketing efforts, as well as converting previously untracked website engagement into new business opportunities.
Previous Experience at MarketMakers
Prior to her current role, Heather James worked at MarketMakers in various capacities. She served as a Marketing Executive from 2018 to 2020 and as a Senior Account Manager for five months in 2018. Additionally, she held the position of Senior Marketing Executive for one year from 2019 to 2020. During her time at MarketMakers, she gained experience in marketing strategies and account management.
Education and Qualifications
Heather James studied at Portsmouth College, where she focused on Business and achieved A-Levels from 2014 to 2016. This educational background provided her with foundational knowledge in business principles, which she has applied throughout her marketing career.
Career Progression at Lead Forensics
Heather's career at Lead Forensics includes several roles leading up to her current position. She worked as an Enterprise Marketing Executive - Team Lead from 2021 to 2022, followed by a role as Market Engagement Manager for six months in 2022. This progression reflects her growing expertise and responsibilities within the organization.
Early Career at Ralph Lauren
Heather James began her professional career as a Retail Assistant at Ralph Lauren from 2015 to 2016. This role provided her with early experience in customer service and retail operations, contributing to her overall skill set in marketing and business.