Jasmine Hodgkins
About Jasmine Hodgkins
Jasmine Hodgkins is a Marketing Executive with expertise in optimizing B2B websites for lead generation. She has experience in customer relationship management and data analytics, and has worked at Lead Forensics and Webeo.
Current Role at Lead Forensics
Jasmine Hodgkins serves as a Marketing Executive at Lead Forensics, a position she has held since 2022. In this role, she focuses on coordinating promotional activities, events, and interviews. Her responsibilities also include managing the production and performance of multimedia content to enhance the company's marketing strategies. Hodgkins utilizes data analytics to maintain and improve website performance, ensuring that marketing efforts align with business objectives.
Previous Experience at Lead Forensics
Prior to her current position, Jasmine Hodgkins worked as a Brand Ambassador at Lead Forensics for four months in 2021. During her tenure, she contributed to the company's marketing initiatives and helped promote its services. This experience provided her with insights into brand representation and customer engagement within the B2B sector.
Experience at Webeo
Jasmine Hodgkins began her career in marketing as a Marketing Trainee at Webeo in 2020, where she worked for five months. In this role, she gained foundational experience in optimizing websites for B2B businesses to capture leads with strong buying intent. This early exposure to digital marketing strategies helped shape her expertise in the field.
Educational Background
Jasmine Hodgkins studied at the University of Reading, where she achieved a Bachelor of Arts (BA) degree from 2017 to 2020. Her academic background provided her with essential knowledge and skills that support her career in marketing, particularly in areas related to business and communication.
Specialization in B2B Marketing
Jasmine Hodgkins specializes in helping B2B businesses optimize their websites to capture leads with strong buying intent. She employs customer relationship management (CRM) systems to effectively update and manage databases, enhancing the overall marketing process. Her focus on data-driven strategies allows her to contribute significantly to the success of marketing campaigns.