Katherine Felton
About Katherine Felton
Katherine Felton serves as the Demand Gen & Business Development Director at Lead Forensics, where she emphasizes data-driven insights and collaboration. With a background in sales and business administration, she specializes in identifying market opportunities and developing revenue-generating campaigns.
Current Role at Lead Forensics
Katherine Felton serves as the Demand Gen & Business Development Director at Lead Forensics since 2024. In this role, she focuses on generating high-quality leads and nurturing customer relationships to support sustainable business growth. Her responsibilities include developing strategic initiatives based on data-driven insights and collaborating with various teams to enhance campaign effectiveness.
Previous Experience at Lead Forensics
Before her current position, Katherine held multiple roles at Lead Forensics. She worked as a Demand Generation Executive from 2021 to 2023, where she specialized in identifying untapped market segments. Following this role, she advanced to Demand Gen & Business Development Manager for a year in 2023, further honing her skills in revenue growth and campaign development.
Experience at ZARA HOME
Katherine Felton worked as a Senior Sales Associate at ZARA HOME from 2019 to 2021. During her two years in this position, she gained valuable experience in customer service and sales strategies, contributing to her understanding of market dynamics and consumer behavior.
Education at IE Business School
Katherine studied at IE Business School, where she earned a Bachelor of Business Administration (BBA) from 2016 to 2019. Her education focused on Business Administration, Management, and Operations, providing her with a solid foundation in business principles and practices.
Professional Interests and Advocacy
Katherine advocates for the use of data-driven insights and collaboration in developing strategic initiatives. She is passionate about connecting with like-minded professionals to achieve remarkable results, emphasizing the importance of teamwork and shared goals in the business environment.