Laura Taylor
About Laura Taylor
Laura Taylor serves as the VP of Growth Marketing at Lead Forensics, where she develops growth strategies aligned with company objectives and provides leadership to the marketing team. She has over a decade of experience in marketing roles, including positions at Marks and Spencer and MarketMakers.
Current Role at Lead Forensics
Laura Taylor serves as the Vice President of Growth Marketing at Lead Forensics, a position she has held since 2023. In this role, she develops and executes growth strategies that align with the company's objectives. Taylor provides leadership and mentorship to the growth marketing team, ensuring that initiatives are effectively implemented. She collaborates on product marketing strategies to enhance the company's market presence and optimizes the conversion funnel to increase user retention.
Previous Experience at Lead Forensics
Before her current role, Laura Taylor worked at Lead Forensics in various capacities. She served as the Vice President Marketing Assistant from 2022 to 2023 for 10 months and as a Brand Ambassador from 2021 to 2022 for 10 months. In these positions, she contributed to brand messaging and positioning, ensuring consistency and effectiveness across marketing efforts.
Career Background in Marketing
Laura Taylor has extensive experience in marketing, having worked at MarketMakers as a Marketing Executive from 2011 to 2021 for 10 years. Prior to that, she was a Marketing Assistant at Marks and Spencer from 2001 to 2011 for 10 years. This background has equipped her with a strong foundation in marketing strategies and execution.
Education and Qualifications
Laura Taylor studied at the University of Plymouth, where she earned a Bachelor of Business Administration (BBA) degree. Her studies focused on Business Administration and Management, providing her with essential knowledge and skills applicable to her marketing career.
Skills and Expertise
In her role at Lead Forensics, Laura Taylor utilizes data analytics for informed decision-making. She manages brand messaging and positioning to ensure consistency and effectiveness in marketing communications. Her expertise in developing growth strategies and optimizing user retention contributes to the overall success of the company's marketing efforts.