Lilah Waite
About Lilah Waite
Lilah Waite serves as the Group Chief Marketing Officer at Amplify and has over 20 years of experience in marketing leadership roles across various companies in the UK and internationally.
Work at Amplify
Lilah Waite has served as the Group Chief Marketing Officer at Amplify since 2020. In this role, she oversees the marketing strategy and execution for the organization, contributing to its growth and market presence in the United Kingdom. Her responsibilities include managing a diverse marketing team and implementing initiatives that align with the company's objectives.
Previous Experience at Lead Forensics
Lilah Waite worked at Lead Forensics as the Global Marketing Director from 2016 to 2018. During her tenure, she was responsible for developing and executing marketing strategies that enhanced the company's visibility and engagement in the market. Following this role, she continued her association with Lead Forensics as the Group Chief Marketing Officer starting in 2018.
Education and Expertise
Lilah Waite holds a BA (Hons) in Marketing from Bournemouth University. She possesses over 20 years of experience in marketing, specializing in budget management, SEO, PPC, and online marketing. Her expertise includes managing marketing budgets exceeding £5 million annually and leading multi-discipline marketing teams across various regions, including the UK, EU, APAC, and USA.
Background in Marketing
Lilah Waite has a comprehensive background in marketing, having held various roles in different organizations. She was the Head of Marketing and Sales at Adetiq Ltd from 2012 to 2016 and served as the Group Account Marketing Director at Volume for nearly a year. Her early career included positions at Marketing Options International, where she progressed from Senior Marketing Manager to Director of International Marketing Events.
Achievements in Event Strategy
Lilah Waite has a strong background in event strategy and management, including organizing expos, conferences, roundtables, and hospitality events. She focuses on advocacy growth and market influence as part of her marketing strategy, leveraging her extensive experience to optimize marketing results through detailed pipeline marketing and proven success models.