Lorraine Knight
About Lorraine Knight
Lorraine Knight is a Marketing Communications Manager at Lead Forensics, where she has worked since 2019. She specializes in developing marketing strategies that leverage visitor insights and IP tracking technology to enhance customer acquisition and engagement.
Work at Lead Forensics
Lorraine Knight has been employed at Lead Forensics since 2019, serving as the Marketing Communications Manager. In this role, she focuses on providing detailed visitor insights and intelligence to identify new customers and prospects. Her responsibilities include planning and executing a comprehensive marketing communications strategy that encompasses digital marketing, CRM lead-nurturing, offline marketing, events, and content production. Additionally, she ensures the seamless integration of contact information and visitor data into CRM systems to enhance team utilization.
Previous Experience at Web Insights
Before joining Lead Forensics, Lorraine Knight worked at Web Insights as a Marketing Executive from 2018 to 2019. During her 11-month tenure in Portsmouth, England, she contributed to various marketing initiatives that supported the company's objectives. This experience provided her with foundational skills in marketing communications and strategy development.
Specialization in IP Tracking Technology
Lorraine Knight specializes in integrating IP tracking technology into the technology stacks of enterprise-sized organizations. This expertise allows her to enhance marketing strategies by providing actionable insights into visitor behavior and engagement, which is crucial for identifying potential leads and optimizing marketing efforts.
Education and Expertise
Lorraine Knight studied at the University of Gloucestershire, where she gained knowledge and skills relevant to her career in marketing communications. Her educational background supports her expertise in developing and executing effective marketing strategies, particularly in the context of digital marketing and customer relationship management.
Role as New Business Acquisition Manager
In 2022, Lorraine Knight briefly held the position of New Business Acquisition Manager at Lead Forensics for one month. This role involved focusing on acquiring new business opportunities and expanding the company's client base, showcasing her versatility within the organization.