Matthew Smith
About Matthew Smith
Matthew Smith is a Marketing Manager at Lead Forensics in Portsmouth, England, where he has worked since 2021. He specializes in website visitor identification and is responsible for recruiting and training Marketing Assistants to support event coordination and sales efforts.
Work at Lead Forensics
Matthew Smith has served as the Marketing Manager at Lead Forensics since 2021. In this role, he is responsible for recruiting and training Marketing Assistants to support event coordination and sales efforts. His work focuses on website visitor identification, which aids businesses in understanding visitor interests and enhancing revenue. He also collaborates closely with advertising departments or agencies to improve customer acquisition strategies.
Previous Experience
Before his current position, Matthew Smith worked at Under Armour as a Supervisor from 2018 to 2021. His experience at Under Armour contributed to his skills in team management and operational oversight. Additionally, he held various roles at Lead Forensics prior to becoming Marketing Manager, including Marketing Account Executive from 2020 to 2021 and Brand Ambassador from 2019 to 2020.
Education and Expertise
Matthew Smith studied at the University of Brighton, where he earned a Bachelor's degree in Economics. His educational background provides him with a strong foundation in analytical thinking and economic principles, which he applies in evaluating and improving marketing campaigns while adhering to budgetary constraints.
Marketing Specialization
Matthew Smith specializes in website visitor identification, a critical area that helps businesses understand their visitors' interests. This specialization is aimed at boosting revenue through targeted marketing strategies. His expertise also includes evaluating marketing campaigns to ensure effectiveness and alignment with financial limits.