Nicola Wiejak
About Nicola Wiejak
Nicola Wiejak serves as the Head of Demand Generation at Lead Forensics, where she leads a team in developing and executing strategies for high-quality lead generation. With a background in sales and marketing, she emphasizes data-driven approaches and innovative technologies to enhance demand generation efforts.
Current Role at Lead Forensics
Nicola Wiejak serves as the Head of Demand Generation at Lead Forensics, a position she has held since 2023. In this role, she leads a team focused on developing and executing innovative strategies aimed at generating high-quality leads. Her responsibilities include overseeing the planning and execution of multi-channel marketing campaigns, which are essential components of the company's demand generation efforts. Nicola emphasizes the importance of strategic connections to effectively navigate the rapidly changing business landscape.
Previous Experience at Lead Forensics
Prior to her current role, Nicola Wiejak held several positions at Lead Forensics. She worked as a Sales Specialist from 2017 to 2019, where she gained foundational experience in sales. Following this, she advanced to the role of Senior Sales Manager, serving from 2019 to 2023. In this capacity, she focused on maximizing return on investment (ROI) through a data-driven approach and continuous optimization of sales strategies.
Experience at Proven Concept
Before joining Lead Forensics, Nicola Wiejak worked at Proven Concept. She began her tenure there as a Sales Marketing Executive from 2012 to 2014. She then progressed to the role of Sales and Marketing Specialist, where she worked from 2014 to 2017. These positions contributed to her expertise in sales and marketing, laying the groundwork for her subsequent roles in demand generation.
Education and Academic Background
Nicola Wiejak studied at the University of Brighton, where she pursued a Bachelor's degree in Business, Management, Marketing, and Related Support Services. This academic background provided her with a solid foundation in business principles, which she has applied throughout her career in various sales and marketing roles.