Paulina Gorniak
About Paulina Gorniak
Paulina Gorniak serves as the Head of Marketing for North America at Lead Forensics, bringing extensive experience in data-driven marketing strategies. She has a background in graphic design and has held various marketing roles across different companies in the B2B/SaaS/MarTech industry.
Current Role at Lead Forensics
Paulina Gorniak serves as the Head of Marketing for North America at Lead Forensics. She has held this position since 2022. In her current role, she is responsible for overseeing marketing strategies and initiatives that drive growth and revenue within the North American market.
Previous Experience at Lead Forensics
Prior to her current role, Paulina Gorniak held several positions at Lead Forensics. She worked as a Marketing Manager from 2019 to 2021, where she managed marketing operations. Following this, she served as the Growth Marketing Lead for seven months in 2021, focusing on growth strategies before advancing to her current position.
Experience at Webinsight™️
Before joining Lead Forensics, Paulina Gorniak worked at Webinsight™️ as a Marketing Executive from 2016 to 2018. During her two years there, she contributed to various marketing initiatives that enhanced the company's outreach and engagement.
Education and Expertise
Paulina Gorniak studied at the University of Michigan, where she earned a Bachelor of Arts in Graphic Design from 2016 to 2019. She possesses expertise in data-driven growth channels, including affiliate marketing, data analysis, email marketing, social media, CRM, web analytics, and A/B testing. Her skills are particularly relevant in the B2B, SaaS, and MarTech industries.
Strategic Marketing Initiatives
In her roles, Paulina Gorniak has crafted and executed innovative marketing strategies that leverage market insights to directly impact revenue. Her focus on data-driven approaches has enabled her to effectively engage with target audiences and optimize marketing performance.