Ruby Koar
About Ruby Koar
Ruby Koar is a Demand Generation Manager with a Bachelor of Science in International Marketing from the University of Portsmouth. She has experience in lead nurturing, market identification, and campaign optimization, having worked at Lead Forensics since 2022 after a previous role as a Demand Generation Consultant.
Current Role at Lead Forensics
Ruby Koar currently holds the position of Demand Generation Manager at Lead Forensics, where she has been employed since 2022. In this role, she focuses on nurturing leads through the sales funnel to deliver measurable return on investment (ROI). She is responsible for identifying new markets and advertising tactics that promote business growth. Ruby leads A/B testing strategies and execution across all marketing channels to enhance campaign effectiveness.
Previous Experience at Lead Forensics
Ruby Koar previously worked at Lead Forensics as a Demand Generation Consultant from 2021 to 2022. During her tenure in this position, she contributed to the company's demand generation efforts, gaining valuable experience in lead nurturing and marketing strategies. This role laid the foundation for her current responsibilities as a Demand Generation Manager.
Education and Expertise
Ruby Koar studied at the University of Portsmouth, where she earned a Bachelor of Science degree in International Marketing. Her educational background provides her with a strong foundation in marketing principles and practices, which she applies in her current role to drive demand generation initiatives and optimize marketing strategies.
Marketing Strategies and Focus Areas
In her role, Ruby Koar specializes in leveraging cutting-edge marketing automation tools and analytics to optimize conversion rates. She assists in content development aimed at targeting consumers throughout the customer life cycle. Her focus on innovative advertising tactics and market identification supports the overall growth objectives of Lead Forensics.